Foundation

From stealth to scale, we partner with founders to build GTM teams that drive revenue, adoption, and momentum.

OUR MISSION

We are living through a transformational moment, decentralising the foundations of the internet to build a more secure, transparent, and ethical digital world. But technology alone doesn’t build that future, talent does.

At Novify, we help founders architect high-impact Go-To-Market and Technical teams for Web3 and Decentralised AI-native startups. We understand the intricacies of the technologies driving this shift and maintain constant alignment with the top talent pushing it forward.

BUILT WITH AI. LED BY HUMANS.

Recruitment will not be replaced by AI, but it will be enhanced by it.
We use proprietary tooling to streamline search, cut through noise, and move faster without compromising what matters most: the human element.
Tech brings the scale. Humans bring the judgment.

We help founders build high-impact Go To Market and Technical teams for Web3 and Digital Assets. We combine AI driven precision with deep human expertise.

ABOUT THE FOUNDER

Founded by Angelica Ortega, a psychologist and business leader with a decade at companies like Microsoft, Meta, and VISA, Novify blends human insight with operational precision.
Angelica specialises in GTM and Technical hiring for startups from stealth to scale across Web3, digital assets, and cybersecurity. She understands the pace, complexity, and talent signals that matter in this ecosystem.
Rooted in Iter Novum, she brings a new path for hiring that is fast, global, and aligned with the values shaping the future of technology.

Deeply Embedded in the Ecosystem

We are not just connected to the ecosystem. We contribute to it at every layer of the Web3 and DeAI stack.

‍From mentoring pre seed founders to supporting fundraising rounds, collaborating with VCs, marketplaces and ecosystem agencies, and partnering directly with protocols, we have been part of early iterations that become breakout stories.
We also host, moderate and judge at major blockchain conferences around the world.

Mentoring pre-seed founders

Supporting early founders with clarity on hiring, positioning and early GTM.

Advising on fundraising

Helping founders articulate hiring needs, narrative and talent signals that support a strong raise.

Speaking at global events

Moderating panels and hosting sessions at leading blockchain and digital asset conferences.

Working directly with protocols

Partnering with teams building core infrastructure to guide hiring strategy and talent evaluation.

Panel

Panel Moderation AI RUSH 2025 "AI and the Next Chapter of Cybersecurity" | June 2025

Talent & Culture

The talent layer for crypto, building the human backbone of Web3

Crafting teams that shape tomorrow’s decentralized world.

MEMBER SPOTLIGHT

ANGELICA ORTEGA

Founder & CEO Novify

Panel

Zebu Live 2025 London

Relationships First

Partnerships with DeFi, Security VCs, and leading marketplace projects

Panel

Merge Madrid 2025